Donation Outreach

About the project: During my internship with Wunderman Thompson we were included to work on ideas for potential clients that we would include in pitches for possible work.

The Task: How can we promote the 12th Man Foundation and get more people to donate.

The Solution: Focus on targeting the strongest Aggie fans by making the communication message come from the voice of those students and families that are being impacted with their help. This allows the donors to see where their contributions are going to be impacting.

My Role: Art Director

My Team: Copy - Lauren Pfeifer