About the project: During my internship with Wunderman Thompson we were grouped with interns from all of their different offices and given minimal information and a list of deliverables and tasks for the intern project. The team was in charge of every bit of the process from research, creating the brief, Strategy, Art Direction and Design.

The Task: Develop and create a campaign that targets people still on the fence about getting vaccinated. Create and design the branding for a Covid Coalition that will be the face of your campaign.

The Solution: Focus on the close-knit communities that have personal relationships with each other by reaching them in familiar places. Use messaging that they will easily understand, that isn’t “medical” and scary but will still motivate them to get the vaccine.

My Role: Art Director, Designer

My Team: Media - Elizabeth Hansen, UX - Crysta Jones, Account - Mona Murhamer, Account - Grace Swanson, Strategy - Nick Valego