The Task: Create a back-to-school campaign for Lyft that will promote the use of the app amongst college students.

The Solution: “Dorm Fever” is the feeling of being stuck within the four walls of your dorm and being afraid to go out and explore and make new friends. This is a feeling shared by many freshmen at the start of college. With this in mind, we developed experiences with Lyft that will provide relief from Dorm Fever.

My Role: Art Director, Designer

My Team: Copywriter - Mikayla Dumas, Designer - Ash Catalan